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Gen Digital Makes Preliminary Takeover Approach for GoDaddy

If the talks progress the deal would let a consumer-security firm sell identity and antivirus services to millions of domain and hosting customers, reshaping how web services are bundled.

Overview

  • Multiple outlets reported on Thursday that Gen Digital submitted an early, preliminary approach to buy GoDaddy and that no agreement has been reached.
  • GoDaddy shares jumped as much as 11% on the report and were briefly halted for volatility while Gen Digital’s stock fell about 8% on the same day.
  • Both companies declined to comment publicly and coverage emphasizes that talks are at an early stage with no guarantee a transaction will occur.
  • Analysts note the strategic fit: GoDaddy manages roughly 81 million domains and serves more than 20 million customers, which could allow Gen Digital to cross-sell Norton and identity-protection products into hosting and domain services.
  • The approach follows pressure on GoDaddy’s growth from cheaper AI website tools and a narrowed 2026 revenue outlook, and the next developments to watch are any confirmation from the companies or regulatory filings that would signal formal deal progress.