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Gen Alpha’s ‘6-7’ Meme Goes Global as Dictionary.com Names It Word of the Year

Even Dictionary.com says the chant defies definition.

Overview

  • Coverage traces the meme to Philadelphia rapper Skrilla’s 2024 track “Doot Doot (6 7).”
  • Dictionary.com’s Word of the Year recognition reflects the meme’s mainstream visibility without resolving its meaning.
  • Sports edits turbocharged adoption, with clips tied to LaMelo Ball, a December 2024 Taylen Kinney video, and the March 2025 “67 Kid” moment.
  • Usage now extends well beyond the United States to countries such as Australia, Singapore, and Vietnam, according to reporting.
  • Suggested lyrical referents—like Chicago’s 67th Street or the 10-67 police code—remain speculative, while commentators describe the chant as easy-to-copy “brain rot” that older participants also amplify.