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Gemma Collins Unveils Oversharing Campaign With Sky Mobile Following Ice Dance Stunt

The initiative draws on fresh survey findings that reveal widespread willingness among UK adults to share personal details.

Overview

  • Collins confirmed her Instagram tease about returning to the ice for a first wedding dance with fiancé Rami Hawash was a planned publicity stunt rather than an actual rehearsal.
  • Sky Mobile published commissioned research of 2,000 UK adults showing almost half admit to oversharing personal details in conversations.
  • The survey found that 73% of adults do most oversharing via phone calls, texts or social media and that 73% of boomers and millennials prefer to share in person.
  • Two-thirds of respondents describe discussing romantic relationships as “cringey,” underpinning the campaign’s push to open dialogue on often taboo topics.
  • As part of the campaign, Sky Mobile is offering a Piggybank benefit that lets users share unused data with up to seven friends or family members on their plan.