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Gemma Collins Campaigns for Damehood as She Fronts Ladies’ Day Ascot Ad and Cheers Beckham’s Knighthood

Her Ascot partnership draws on a royal invite in 2023 to champion greater female participation in horse racing

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Overview

  • Collins declared that earning a damehood is her lifelong dream, dubbing herself “Dame Gemma” as the ultimate honour
  • She is the new face of Paddy Power’s Ladies’ Day Ascot campaign, urging more women to place a bet and break into the traditionally male sport
  • The TV personality recalled King Charles and Queen Camilla inviting her to The Animal Ball in 2023 and praised the King’s down-to-earth approach and animal welfare work
  • After more than three weeks battling viral pneumonia, Collins called on Charles to repair his rift with Prince Harry, saying life is too short for grudges
  • David Beckham was confirmed as a knight in the King’s Birthday Honours List, prompting celebratory tributes from his family on social media