Gelsenkirchen Launches Charity Sale of Upcycled Taylor Swift Concert Decorations

The city repurposes event materials into handmade products, with proceeds supporting local charities in a sustainability initiative.

Gelsenkirchen has begun selling handmade items crafted from decorations used during Taylor Swift's 2024 concerts in the city.
The upcycled products, including bags and pencil cases, are being sold in collaboration with local organizations such as Sozialwerk St. Georg and Caritas Herne.
Proceeds from the sales will go to charitable causes, reinforcing the city's commitment to community engagement and sustainability.
This initiative builds on a similar effort after the UEFA European Football Championship, where event materials were also repurposed into new products.
Hosting Taylor Swift's concerts brought significant global attention to Gelsenkirchen, temporarily rebranded as 'Swiftkirchen,' and boosted its image worldwide.