Overview

• Carmen and Robert Geiss, along with their daughters, posted photos of a champagne-fueled drinking game that balances Hermès bags on participants’ heads at a Monaco beach club.
• The family staged the luxury stunt roughly a month after their Saint-Tropez villa was raided in a violent robbery.
• Fan reactions on Instagram ranged from admiration for their flamboyant style to criticism over public alcohol consumption and role-model concerns.
• The Geissens leverage social media posts like these to sustain audience engagement and bolster their brand image.
• Their wealth continues to stem from strategic real estate investments, direct production earnings from their reality series “Die Geissens,” and branded fashion and fragrance lines.