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Gearbox CEO Apologizes for ‘Real Fans’ $80 Comment as Borderlands 4 Price Remains Unconfirmed

His clarification follows widespread Steam review-bombing over contested $80 price speculation, compounded by unease over recent EULA changes.

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Psycho in Boderlands 4
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Overview

  • At PAX East, Randy Pitchford said “real fans” would find a way to buy Borderlands 4 even if it costs $80, prompting accusations of elitism.
  • Pitchford issued a detailed apology on social media, stating he never intended to pressure fans into paying more than they’re comfortable with.
  • Players have review-bombed the entire Borderlands trilogy on Steam in protest of possible price hikes and publisher Take-Two’s updated EULA.
  • Borderlands 4 is confirmed for a September 12, 2025 release on PS5, Xbox Series X/S and PC, with a later launch planned for Nintendo Switch 2.
  • Neither Gearbox nor 2K Games has disclosed the final price, reflecting wider industry debates over rising AAA game costs.