GE TV Outdraws CazéTV in Flamengo YouTube Showdown

Overview

• GE TV led live viewership during the match, peaking at about 2.2 million simultaneous viewers versus 1.3 million on CazéTV, according to Poder360.
• Cumulative views also favored GE TV, with roughly 16.3 million total views compared with about 10.6 million for CazéTV, as reported by Poder360.
• CazéTV drew a larger pre-game audience (about 240,000 versus 130,000 for GE TV) before GE TV pulled ahead once play began.
• Globo used paid promotion on YouTube’s homepage through the first half, while both channels labeled the event as “Mundial de Clubes” to capture search interest; CazéTV bought media only for the pre-game.
• Flamengo beat Cruz Azul 2–1 in Qatar to claim the Dérbi das Américas, with a semifinal against Egypt’s Pyramids scheduled for Saturday and a potential final versus PSG on December 17.