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8h ago

GBH Launches Three-Year, $225 Million Campaign as Federal Public Media Funding Expires

The drive seeks to replace rescinded CPB support by accelerating a shift to digital revenue through strategic partnerships.

GBH headquarters in Brighton.
GBH created a digital mural using the slogan for its Fund the Future campaign.

Overview

  • GBH set a first-year goal of about $70 million, with roughly 69% of funds expected from individual donors, including many small gifts.
  • The plan consolidates documentary work into a unified unit led by Frontline editor-in-chief Raney Aronson-Rath to support Frontline, Nova and American Experience.
  • Campaign priorities include safeguarding children’s and educational programming such as Arthur, Molly of Denali and Work it Out Wombats!, along with continued investment in PBS LearningMedia.
  • Leaders outlined a pivot toward subscribers, digital ads and sponsorships, plus distribution deals like GBH’s relationship with Amazon and monetizing archives.
  • GBH marked CPB’s wind-down with a 10-second pause across TV, radio and streaming, as the station continues operating after recent layoffs and the loss of federal support that made up about 8% of revenue.