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GB News Faces Mounting Losses Amid Ambitious Growth Plans

Despite a significant increase in audience and revenue, the broadcaster's losses widened to £42.4 million in 2023.

  • GB News's losses increased to £42.4m in 2023, up from £30.7m in 2022, despite a significant rise in revenue and audience numbers.
  • The broadcaster's financial strain is attributed to heavy investments in high-profile presenters and a growing wage bill, which surged to £21.2m.
  • GB News has deepened its reliance on billionaire hedge fund investor Paul Marshall, with money owed to the parent company doubling to £83.8m.
  • Ofcom has launched multiple investigations into GB News for potential breaches of broadcasting rules, including issues of impartiality and offensive content.
  • Despite challenges, GB News aims to become the UK's largest news channel by 2028, with digital revenue and online engagement showing strong growth.
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