GB News Breaches Impartiality Rules with 'Don't Kill Cash' Campaign

Ofcom warns the channel to consider this decision in future programming, with five more investigations into the campaign still ongoing.

GB News has been found in breach of impartiality rules by Ofcom over its 'Don't Kill Cash' campaign, which aimed to prevent the UK from becoming a cashless society.
The campaign, which received more than 300,000 signatures, was promoted through QR codes and a branded petition, leading Ofcom to conclude that GB News was expressing its views on the use of cash.
Ofcom has opened six investigations into various GB News programmes relating to the campaign after receiving a number of complaints.
GB News has defended its campaign, arguing that it was not political and did not invoke due impartiality rules requiring substantially different views.
Ofcom is yet to issue a fine against GB News, but the regulator has warned the channel to take careful account of this decision in its future programming.