Overview
- The social series began December 10 and reached day five on December 14 with a post highlighting Dune, an eight-month-old collie mix.
- Each daily Instagram post features photos and details to help match an adoptable dog with prospective owners, including Milano, Goober, Peanut and Lindt.
- Rossdale says the idea came from his publicist and calls it his favorite assignment in comments to Z93's Matt Bingham.
- He notes a recent visit to a well-funded no-kill facility in Brentwood through Best Friends and contrasts it with earlier work at overcrowded LA County kill shelters during a PETA effort.
- The Bush frontman reiterates an adopt-don't-shop message, cites his own East Valley shelter adoption of Kaya, and says he hopes to add a second dog and eventually create a rescue.