Gautam Adani Joins ISKCON to Serve Devotees at Maha Kumbh Mela 2025
The Adani Group collaborates with ISKCON to provide free meals and spiritual literature to millions attending the world's largest religious gathering in Prayagraj.
- Gautam Adani, along with his wife Priti Adani, participated in the Maha Kumbh Mela, offering prayers at the Triveni Sangam in Prayagraj, Uttar Pradesh.
- The Adani Group partnered with ISKCON to launch the Mahaprasad Seva initiative, providing free meals to up to 50 lakh devotees during the event, which runs from January 13 to February 26, 2025.
- Adani took part in cooking and distributing meals at the ISKCON camp, emphasizing the spiritual value of seva (service) as a form of patriotism and meditation.
- The initiative includes distributing one crore copies of 'Aarti Sangrah' in collaboration with Gita Press, further enriching the spiritual experience of attendees.
- Special arrangements, including golf carts, were made to assist elderly devotees, differently-abled individuals, and mothers with children, showcasing a blend of corporate responsibility and spiritual service.