Overview

• Garmin Connect Plus, priced at $6.99 monthly or $69.99 annually, offers a free 30-day trial for users to explore its premium features.
• The subscription introduces Active Intelligence, an AI-powered tool providing personalized health and activity insights tailored to individual users.
• Additional features include a performance dashboard, live activity metrics, enhanced coaching guidance, and exclusive social options like badges and challenges.
• Garmin's existing app features and health data will remain free, maintaining access for non-subscribers while adding value for paying users.
• This strategic move aligns Garmin with industry trends, as competitors like Apple and Samsung embrace AI in wearables, and follows strong financial growth with a 31% rise in Q4 fitness tracker sales.