Overview

• The campaign’s dance video has surpassed 23 million plays on TikTok, topped 20 million views on Instagram, and neared 6 million on YouTube, according to recent reports.
• Behind-the-scenes clips and choreographer Robbie Blue’s tutorials have seeded a TikTok routine that fans are widely recreating.
• Early retail signals include a KATSEYE x Gap Logo Relaxed Hoodie reported as sold out and comments pointing to renewed interest in Gap denim.
• Coverage notes widespread praise for diversity and individuality, with some conservative pushback online and viral comparisons to American Eagle’s Sydney Sweeney ads, though any direct “response” by Gap remains unconfirmed.
• KATSEYE’s multinational lineup, formed via the Dream Academy project with ties to Geffen and Hybe, fronts a fall denim push that revives early‑2000s fits such as low-rise and Long & Lean.