Overview

• The dance-led spot set to Kelis’s Milkshake, choreographed by Robbie Blue, has drawn about 23 million TikTok plays, more than 20 million Instagram views and nearly 6 million views on YouTube.
• Gap positions the collaboration as celebrating individuality and a multicultural point of view, with CEO Mark Breitbard calling KATSEYE a natural fit for the brand.
• Coverage and social posts repeatedly compare the rollout to American Eagle’s recent Sydney Sweeney campaign, though Gap has not confirmed any intentional response timing.
• Viral engagement is converting to sales, with a KATSEYE x Gap logo hoodie reported sold out and fans saying the campaign prompted store visits.
• The reception is polarized online, with widespread praise for representation and at least one high-engagement post on X deriding the ad as “woke garbage.”