Overview

• The 90-second spot features choreography by Robbie Blue set to Kelis’s 2003 hit “Milkshake” to showcase Gap’s fall denim.
• Views have surged across platforms, with nearly 6 million on YouTube and about 20 million on Instagram reported by outlets.
• Gap positions the collaboration as a celebration of individuality and a multicultural point of view, with CEO Mark Breitbard calling Katseye a natural fit.
• Online posts frequently frame the ad as a counter to Sydney Sweeney’s recent American Eagle spot, though reporting notes the intent and timing are unclear.
• Reaction remains polarized on X and TikTok, including a conservative critique labeled “woke garbage” that drew about 41,000 likes, alongside widespread dance recreations.