Overview

• Gap launched its Autumn 2025 global campaign starring KATSEYE in a performance-driven ad titled “Better in Denim.”
• The spot features direction by Bethany Vargas with choreography by Robbie Blue, set to Kelis’s 2003 track “Milkshake.”
• Within hours of posting, the campaign drew highly positive reactions across Instagram, TikTok and YouTube, with the Instagram post approaching one million likes.
• Fans highlighted the ad’s representation, citing KATSEYE’s multi-ethnic lineup and the group’s LGBTQ+ visibility as key strengths.
• Social media comparisons placed the Gap spot ahead of recent high-profile denim campaigns, including Sydney Sweeney’s American Eagle ad and Beyoncé’s Levi’s work.