Overview

• The fall spot features all six Katseye members dancing to Kelis’s “Milkshake,” choreographed by Robbie Blue, directed by Bethany Vargas, and shot by Bjorn Looss.
• Gap brings back its Long & Lean jeans with low, mid, and high rises in silhouettes from skinny to baggy, adding a reengineered waistband, comfort updates, and 10 seasonal washes.
• A limited‑edition Katseye logo hoodie is available for pre‑order starting Aug. 22, with colors chosen by the artists and a tour tie‑in as Katseye begins The Beautiful Chaos Tour in November.
• Times Now reported 2.5 million views for the launch clip in three days, while Business Insider cited roughly 2.01 million Instagram interactions on Gap’s post by Friday.
• Coverage and social commentary cast the campaign as an inclusive counterpoint to American Eagle’s Sydney Sweeney ad that drew criticism, and American Eagle has maintained public support for its message.