Gap Unveils Premium GapStudio Line in Strategic UK Launch

The new collection, designed by Zac Posen, merges red carpet elegance with elevated basics, marking a pivotal shift in Gap’s brand identity.

GapStudio, the retailer’s premium collection, officially launched in the UK on April 8, 2025, as part of Gap's rebranding efforts.
Creative director Zac Posen, known for his red carpet designs, spearheaded the collection, blending high-end aesthetics with accessible fashion.
The collection features silk slip dresses, tailored shirting, and innovative denim pieces, with prices ranging from £50 to £225.
Industry reviews praise the quality and construction of the pieces, highlighting their flattering designs and premium feel.
Gap’s transformation includes a new creative studio in New York, fostering collaborations and innovative design to redefine the brand’s image.