Overview
- The co-branded range features hoodies, pajamas, socks, fleece and knits priced from $28 to $98.
- Products go on sale Dec. 12 at gap.com and in 55 select Gap stores across the U.S. and Canada.
- A campaign starring Barbie Ferreira mimics a TikTok-style ‘Get Ready With Me’ to target beauty-savvy shoppers.
- Shoppers who spend $125 or more receive a Summer Fridays gift bundle that includes favorites like the Jet Lag Mask and Vanilla Lip Butter Balm.
- This is Summer Fridays’ first apparel collaboration as Gap leans on buzzy partnerships and reports seven straight quarters of same-store sales growth.