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Gap Sets Oct. 10 Launch for Sandy Liang Collaboration Reimagining Brand Icons

The capsule introduces Liang’s first kids’ pieces alongside an animated short rooted in her Lower East Side story.

Overview

  • The limited drop goes live Friday at 9 a.m. ET on gap.com, in select Gap stores, and at Sandy Liang’s New York flagship, with global availability including the U.K., Japan, the Middle East, and Zalando.
  • Gap cardholders receive app-only early access on Oct. 9, one day before the public release.
  • The assortment reworks heritage staples with Liang’s bow-forward aesthetic, anchored by denim and statement outerwear like a vegan fur crop denim jacket ($128), a reversible vegan leather sherpa jacket ($268), and a bow-back trench ($228).
  • Sizing spans women and kids with online-only baby and toddler matchbacks, marking Liang’s first release of children’s apparel.
  • Marketing centers on “Sandy’s Dream Closet,” animated by Annie Choi and directed by Sophie Hur, which will run across Gap’s digital channels and in-store screens, with prices ranging from $15 to $268.