Overview
- The store at 30–31 Long Acre has reopened as a two‑story, 3,250‑square‑foot location operated through Gap’s partnership with Next.
- The concept organizes the floor into curated destinations for icons like denim, khakis and hoodies, with refreshed visual merchandising and local touches including a vinyl selection from Honest Jon’s and weekend DJs.
- Two more U.K. sites are scheduled to follow: Westfield White City on Dec. 5 and a Gap Outlet in Wembley on Dec. 18.
- Gap shuttered all 81 company‑operated U.K. stores in 2021 but retained ownership of the Covent Garden building and kept it dormant until the relaunch.
- The return to bricks‑and‑mortar comes as the brand reports consecutive quarters of positive comparable sales and leans into elevated product lines and viral, music‑driven campaigns targeting Gen Z.