Overview
- According to Drapers reports, Gap is expected to reopen in London with three sites by December, starting in Covent Garden in early November, then Westfield London on December 4 and Wembley Park on December 12.
- The Covent Garden flagship is reported to spotlight core essentials such as denim, T‑shirts and fleeces and to include space celebrating the brand’s heritage.
- Gap shut all 81 UK and Ireland stores in 2021 as it pivoted to a digital-first approach, maintaining its presence through online sales and shop-in-shops.
- The brand’s UK operations have continued through a joint venture with Next, which holds a 51% stake and runs e-commerce via its Total Platform, alongside dozens of concessions and shop-in-shops.
- Recent marketing featuring Gwyneth Paltrow and Apple Martin forms part of a wider brand push as Gap prepares its targeted physical return.