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Gap Lifts Tariff Impact, Cuts Margin Outlook as Athleta Slump Drags on Q2

The retailer now expects $150 million to $175 million in tariff costs that could compress operating margin to about 6.7% to 7.0%.

Overview

  • Comparable sales rose 1% in Q2 on net sales of $3.73 billion, a slight miss, while EPS of $0.57 beat expectations.
  • Athleta was the key drag with comparable sales down 9% and revenue down 11% to $300 million as a brand reset continues under incoming CEO Maggie Gauger.
  • Old Navy comps increased 2%, the Gap brand rose 4% for a seventh straight positive quarter, and Banana Republic comps climbed 4% despite slightly lower net sales.
  • Gap reaffirmed its full‑year net sales growth outlook of 1% to 2% and guided Q3 sales growth of 1.5% to 2.5%.
  • Shares fell in late trading after the outlook; management is accelerating sourcing diversification and targeted pricing to blunt tariff pressure and says it does not expect further operating‑income decline from tariff annualization in 2026.