Gap Inc. Hires Zac Posen as Creative Director in Bold Move to Revitalize Brands

The renowned designer is set to lead a creative overhaul of Gap and Old Navy, aiming to inject new life into the struggling retail giant.

Gap Inc. appoints Zac Posen as Executive Vice President and Creative Director, signaling a major shift in creative direction.
Posen, known for his red carpet gowns and role on Project Runway, aims to revitalize Gap and Old Navy with his design expertise.
The move is part of Gap's broader strategy to rejuvenate its brands amid declining sales and changing consumer tastes.
Posen's appointment is seen as a high-profile hire that could redefine Gap's public image and attract new customers.
Experts believe Posen's design vision and experience in accessible fashion could successfully address Gap's challenges.