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Gap Beats Q3 Expectations, Lifts Outlook as Marketing Push Fuels 5% Comp Gain

Tariff costs are compressing margins despite solid growth across Old Navy, Gap, Banana Republic.

Overview

  • Gap topped estimates with adjusted EPS of $0.62 and revenue of $3.94 billion, alongside a 5% companywide comparable sales increase.
  • Management raised full‑year guidance to 1.7%–2% net sales growth and about a 7.2% operating margin, including an estimated 100–110 basis points tariff impact.
  • Brand performance diverged: Gap comps rose about 7%, Old Navy 6%, Banana Republic 4%, while Athleta fell 11% as that brand continues a reset under new leader Maggie Gauger.
  • Executives credited culturally relevant campaigns such as “Better in Denim”/“Milkshake” for driving traffic, denim strength and lower reliance on discounting.
  • Shares rose about 5% in after‑hours trading Thursday and were up roughly 9% on Friday following the report.