Overview

• Gap Card members and Béis app users enjoyed a 24-hour exclusive early access window starting July 31 before the public release.
• The limited-edition capsule includes denim-inspired hard-shell suitcases, smooth 360-degree rollers, and convertible travel-ready apparel in washed denim blue.
• Loyalty members rapidly snapped up inventory, and general shoppers are joining waitlists with expectations that the collection will sell out quickly.
• Digital launch efforts on Gap.com and BeisTravel.com are complemented by a pop-up in Japan and promotional displays in Times Square.
• This collaboration marks Béis’ first venture into apparel, merging functional travel design with Gap’s denim heritage for versatile on-the-go pieces.