Overview
- Gap and A.P.C. officially announced a 37‑piece collaboration that will go on sale Friday, Sept. 18 across gap.com, select Gap stores in the United States and Canada, and A.P.C.’s Mercer Street boutique in New York City.
- The capsule centers on timeless wardrobe staples such as striped Breton tees, rigid denim jackets and jeans, mini skirts, cargo (battle) jackets and dedicated menswear fits.
- Price points span roughly $8 to $328 with many core items under $200, and several key pieces use higher‑end materials like Japanese denim and 100% wool while remaining budget‑friendly.
- The partnership grew from a long personal relationship between A.P.C.’s Jean and Judith Touitou and Gap creative leader Zac Posen, and teams say in‑depth fabric research and repeated fittings were used to preserve A.P.C.‑level construction.
- The launch is supported by a five‑minute short film titled 'The Long Way' shot in Montmartre, early access activations for Gap loyalty members, and a global retail roll‑out that aims to make A.P.C.’s pared‑back aesthetic more widely available.