GameStop Embraces Bitcoin in Bold Treasury Strategy

The retailer plans to invest its $4.8 billion cash reserve into Bitcoin, while continuing widespread store closures.

GameStop has officially updated its investment policy to include Bitcoin as a treasury reserve asset, with no cap on how much it may accumulate.
The announcement has driven a 14% surge in GameStop's stock price, reigniting investor interest in the company.
The retailer reported a 28% drop in fourth-quarter revenue but improved profits through cost-cutting and store closures.
GameStop plans to shutter a significant number of additional stores in 2025, following the closure of 1,000 locations last year.
The move mirrors the Bitcoin strategy of companies like Strategy, but analysts warn of the high risks tied to cryptocurrency volatility.