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GameStop Buys $513 Million in Bitcoin, Shares Swing Wildly

The move mirrors MicroStrategy’s crypto reserve model in a bid to diversify GameStop’s struggling retail business

GameStop announced a shift to Bitcoin investing in March.
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Overview

  • GameStop announced on May 28 that it purchased 4,710 Bitcoin worth about $513 million as part of its newly unveiled treasury reserve strategy
  • The acquisition was funded by proceeds from a $1.3 billion convertible bond offering completed in early April
  • Shares initially rose roughly 7 percent in premarket trading before falling as much as 10 percent in morning sessions
  • CEO Ryan Cohen is steering the pivot toward digital assets to broaden the company’s cash holdings and follow a model pioneered by Michael Saylor’s MicroStrategy
  • GameStop had earlier launched and then shuttered a cryptocurrency wallet and NFT platform due to regulatory uncertainty before shifting to its current Bitcoin reserve