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Gamescom Sets New Exhibitor Record as Messe Space Sells Out

Full booking highlights the fair’s global reach despite a short-term revenue drop in Germany that organisers link to chip and memory shortages.

Overview

  • Organisers announced that Gamescom 2026 has more than 1,600 exhibitors, that over two-thirds come from abroad, and that the entire 233,000 m² exhibition footprint is fully booked for the event running 26–30 August with conference activity from 24 August.
  • Koelnmesse and the trade association Game say they will not chase the 2019 attendance peak and will prioritise visitor quality and growing digital reach rather than simply boosting gate numbers.
  • A market analysis from the trade association shows German games revenue fell about 3% in H1 2026 to roughly €4.2 billion and hardware spending dropped 8% to €1.3 billion, reflecting weaker consumer purchases.
  • Game CEO Felix Falk attributed the hardware slump to a shortage of chips and rising memory prices driven by demand from AI data centres, a pressure he and the industry have nicknamed "RAMageddon."
  • Organisers are expanding community and developer programming and expect high-level political participation including President Frank‑Walter Steinmeier and Vice‑Chancellor Lars Klingbeil, and they are already planning capacity concepts for 2027 to manage future growth.