Overview
- CEO Kevin Rountree announced the policy during the half‑year results presentation, confirming a companywide prohibition on AI in content production and design.
- The rules also bar unauthorized AI use outside the company, including entries in Games Workshop‑run competitions.
- A small group of senior managers may investigate the technology internally, though Rountree said none are enthusiastic about deploying it.
- Leadership cites data compliance, security, and governance risks and emphasizes continued hiring across concept art, writing, and sculpting to keep creation human‑led.
- Coverage contrasts the stance with publishers investing heavily in AI and notes that enforcement details for partners and licensees have not been specified.