Overview
- Announced during its half-year results presentation, the policy prohibits AI-generated content and any AI use in Games Workshop’s design work.
- The rules extend to unauthorized use outside the company, including submissions to Games Workshop competitions.
- CEO Kevin Rountree cited IP protection and data compliance, security and governance concerns, noting AI tools are increasingly embedded on personal devices.
- Only a few senior managers are evaluating the technology, and Rountree said none are enthusiastic about it so far.
- Instead of AI tools, the company is hiring more creatives across concepting, art, writing and sculpting to build future Warhammer content.