Gamers Now Spend More Time Watching Games Than Playing Them, Study Finds

A report by MIDiA Research highlights a shift in gaming habits and urges publishers to explore in-game video content as a new revenue stream.

Gamers globally average 8.5 hours a week watching game-related videos, compared to 7.4 hours spent playing games, according to MIDiA Research.
The study surveyed gamers from nine countries, including the US, UK, and South Korea, to analyze gaming and video consumption habits.
High-spending gamers, particularly those making in-game purchases, are more likely to watch gaming content regularly, with 48% of in-game buyers doing so monthly.
MIDiA suggests game publishers could generate new revenue by integrating video content directly into games, reducing reliance on platforms like YouTube and Twitch.
The report emphasizes the potential of in-game video platforms to combat stagnating growth in the gaming industry and capitalize on rising eSports viewership.