Overview

• Nearly 40% of game developers are using AI to create assets, according to the 2024 Unity Gaming Report.
• The adoption of AI tools is driven by the need to navigate economic challenges and improve productivity.
• Generative AI is being used for a range of tasks including prototyping, asset creation, and worldbuilding.
• Some industry leaders believe AI will make game development more efficient, potentially increasing player base and revenue.
• Concerns persist about AI leading to job cuts and legal issues regarding the ownership of AI-generated content.