Overview

• The flagship will rise in South Mumbai’s Fort/Kala Ghoda district across two heritage buildings and five floors.
• The store will stock roughly 250–270 luxury and designer labels, with about two-thirds entering India for the first time.
• Project development is reported at an investment of ₹150–200 crore in partnership with Aditya Birla Fashion and Retail.
• The concept emphasizes services such as personal styling, private lounges, curated cultural programming and concierge, with food and beverage to follow next year.
• A Delhi location remains in the pipeline and other metros are under evaluation, reflecting a rollout that has run roughly a year behind the original timeline.