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3h ago

Galeries Lafayette Ends SGM Affiliation as Seven Provincial Stores Drop Its Name

The split follows weeks of talks over a planned Shein rollout opposed by Galeries Lafayette.

«Cette décision résulte du constat d’une divergence stratégique», font savoir les deux parties dans un communiqué commun.
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Image d'une affiche qui annonce l'ouverture de la boutique Shein au sein du magasin BHV à Paris, le 3 novembre 2025 à Paris.
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Overview

  • The heirs of Ginette Moulin and Frédéric Merlin’s Société des Grands Magasins announced on November 4 a joint decision to terminate their affiliation, citing a “strategic divergence.”
  • The seven affected locations are Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans and Reims, according to the joint communiqué.
  • The parties said the Galeries Lafayette banner will be withdrawn in the coming weeks on a timeline still being finalized, with SGM set to unveil a new identity for the stores.
  • Galeries Lafayette said Shein will not be associated with its brand in these outlets, after previously vowing to block the fast-fashion retailer’s entry into affiliated stores.
  • Le Figaro reports the sites will be rebranded as BHV and that Merlin owns the buildings, though SGM has not confirmed the new banner.