Overview

• Counterpoint reports the Fold7 moved roughly a quarter million units in its first month, about 2.5 times the Fold6 and nearly 70% above the Fold4.
• Early Fold7 sales outpaced every other book-style or clamshell foldable from rival brands in the region to date.
• The research firm describes competition as fierce, with HONOR and Google close on Samsung’s heels following August device launches.
• The latest note did not include fresh market-share figures for rivals, though prior data put Google at about 8% of Europe’s foldable market as of June 2025.
• Counterpoint characterizes the Fold7’s performance as pushing foldable smartphones toward the mass market in Western Europe.