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26m ago

Galaxy S26 Ultra Tipped for Feb. 25 Reveal as Samsung Flags Possible Price Hike

Executives warn that memory costs tied to a global shortage could push up prices, curbing customary pre-order perks.

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Best Samsung phones held in the hand.
The Samsung Galaxy S26 series is set to launch soon.
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Overview

  • Leaks point to a Galaxy Unpacked event on February 25 with retail availability in early March for the S26 lineup, including the Ultra model.
  • Samsung co-CEO TM Roh told Reuters at CES 2026 that raising product prices is possible due to soaring memory costs driven by AI demand.
  • ET News reports Samsung is weighing hikes of roughly 44,000–88,000 won per model, which analysts translate to higher U.S. price tiers up to about $1,359 for the Ultra.
  • Reporting also suggests Samsung may scale back launch promotions, with the signature double‑storage pre-order offer reportedly under review.
  • Spec leaks for the S26 Ultra cite a Snapdragon 8 Elite Gen 5 chip, a power‑efficient M14 OLED, a 200MP quad camera system, roughly 60W wired charging, and configurations up to 16GB RAM and 1TB storage.