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Galaxy S26 Launch Set for Feb. 25 as Reports Point to Korean Price Hike, U.S. Hold

Cost pressures tied to memory pricing plus currency moves are prompting Samsung to weigh region‑specific pricing.

Overview

  • Reliable leaker Evan Blass says the Feb. 25 Galaxy Unpacked in San Francisco is 100% confirmed, with sales expected to start in early March.
  • South Korean outlet FN News reports Samsung is considering raising prices at home by KRW 44,000–88,000 for 256GB base models across the S26 lineup.
  • Multiple reports say U.S. launch prices may match the S25 series at roughly $800, $1,000, and $1,300, potentially as part of limited‑time launch offers.
  • A Samsung representative quoted by FN News says S26 pricing is not finalized, as rising LPDDR5X DRAM and NAND costs and a weaker won increase the bill of materials.
  • Leaks indicate a split‑chip strategy (Snapdragon 8 Elite Gen 5 in some markets, Exynos 2600 in others) and modest hardware changes, with the Ultra expected to retain a 200MP main camera and add faster wired charging up to about 60W.