Overview

• Gajraj Rao has called for a 'revolutionary change' in ticket pricing, arguing that high costs are deterring middle-class families from attending theatres.
• He criticized multiplexes for prioritizing luxury amenities and extensive food options, suggesting a return to film-centric experiences.
• Rao highlighted the impact of OTT platforms, which offer affordable global content, raising audience expectations and contributing to declining theatre turnout.
• Recent Bollywood releases like Salman Khan's 'Sikandar' have underperformed, while Akshay Kumar's 'Kesari 2' emerged as a rare box office success with ₹7.84 crore on its opening day.
• The actor dismissed claims that filmmakers are failing to create good content, noting that both good and bad films have always coexisted in the industry.