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GAC Launches in Australia With Three Models as It Maps Five-Year Expansion

The newcomer targets a middle‑premium position with sustainable pricing to support dealers.

Overview

  • Company leaders confirmed a plan to add more than 10 models over five years across sedans, SUVs, MPVs and pickups.
  • A hybrid-powered dual‑cab ute is targeted for Australian launch in 2027 to compete in the high‑volume pickup segment.
  • An unregistered left‑hand‑drive S7 plug‑in hybrid SUV was shown locally to gather feedback, with a 2026 launch under consideration.
  • Local operations begin with the Emzoom petrol SUV, Aion V electric SUV and M8 PHEV people mover through 12 east‑coast dealers, with an expansion goal of about 100 outlets nationwide.
  • Executives reject price wars and pitch a "middle premier" positioning, citing Toyota and Honda joint ventures to bolster quality claims while pursuing a top‑10 sales ranking later this decade.