Gabrielle Union and Larry Sims Launch Affordable Hollywood-Style Haircare at JCPenney

The duo introduces SimStyled, an exclusive salon experience featuring red carpet-inspired hairstyles for textured hair, now available in select JCPenney locations.

• Gabrielle Union and her longtime hairstylist Larry Sims have partnered with JCPenney to launch SimStyled, a salon experience offering eight curated hairstyles for textured hair.
• The styles, inspired by Union's red carpet looks, can be completed in two hours or less and are priced at $78 or less, making them accessible to a wide audience.
• SimStyled is currently available at eight JCPenney salons in Los Angeles and San Diego, with plans for future expansion across JCPenney's 621 salon locations nationwide.
• The initiative is supported by Flawless by Gabrielle Union, the haircare line co-founded by Union and Sims, which emphasizes affordable, high-quality products for textured hair.
• Sims personally trained JCPenney stylists to ensure consistent execution of the SimStyled methods, aiming to provide an authentic and inclusive salon experience.

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