Overview

• G Herbo released 'Reason' as the first single from his forthcoming album Lil Herb.
• Don Cannon is credited on production, underscoring the single’s hard-charging approach.
• A LVTRKevin-directed video follows Herbo through Chicago and returns to 79th & Essex.
• The campaign offers DSP pre-saves and a Republic Records CD pre-order that lists an Oct. 3 ship date, while no album release date is officially announced.
• The push follows 'Went Legit' reaching RIAA Gold and promotes an Oct. 26 birthday show at Wintrust Arena with 150 Dreamteam, BMN Entertainment and 107.5 WGCI.