Overview

• On September 2, the energy drink brand posted a farewell-toned message on X that called it the “end of an era” and signed off with “logging out.”
• The post referenced “late nights” and “impossible comebacks,” thanked supporters, and drew millions of views within hours.
• Screenshots and community notes circulating online claim a major rebrand is coming, including a possible “Formula 2.0,” a new logo, and a redesigned website, although none of this is confirmed.
• Earlier this year, the company teased a “fresh new look” tied to PewDiePie’s Collector’s Box and said it was “ushering in a whole new era.”
• No follow-up statement has been issued as of September 3, and analysts characterize the move as a likely repositioning in a crowded energy drink market.