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FYTA’s €1 Million 'Höhle der Löwen' Deal Falls Through After Filming

Founders cite strategic misalignment in post-show negotiations.

Overview

  • On the VOX broadcast, Janna Ensthaler and Carsten Maschmeyer each offered €500,000 for a combined €1 million in exchange for 10% of FYTA.
  • After filming, both sides ended talks without signing because their views on the company’s direction diverged, according to co-founder Claudia Nassif.
  • Deals made on the show are non-binding until due diligence and contracts are completed, and similar agreements have frequently not closed in past seasons.
  • Nassif said she is not disappointed and will focus on advancing FYTA’s product independently.
  • Der Tagesspiegel reports FYTA’s valuation at about €10 million and notes that US tariffs are currently slowing international expansion despite the publicity boost from the appearance.