Overview

• On the broadcast, Janna Ensthaler and Carsten Maschmeyer pledged €500,000 each in exchange for 10% of the company.
• FYTA showcased a smart plant sensor that monitors watering, light, temperature and nutrient needs through an app.
• Founder Claudia Nassif says both sides walked away after realizing their visions diverged and she plans to focus on product development.
• The collapse mirrors a recurring pattern in the show where on-camera agreements do not survive due diligence.
• Coverage highlights FYTA’s roughly €10 million valuation and notes expansion hurdles such as U.S. tariffs despite the publicity boost.