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Fyre Festival Brand Sells on eBay for $245,300

A weeklong auction of the Fyre Festival brand delivers only $245,300 toward McFarland’s $26 million restitution bill.

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Image: Mary Altaffer (AP)
Billy McFarland, organizer of Fyre Festival, exits the U.S. Federal Court in Manhattan following his presentment on wire fraud charges in New York City on July 1, 2017.
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Overview

  • The eBay auction closed July 15 after seven days and drew 175 bids from 42 bidders before settling at $245,300.
  • The winning bid transferred the festival’s intellectual property, trademarks, social media accounts, domain names and archival footage.
  • The identity of the buyer has not been disclosed and their intentions for the brand remain unknown.
  • Proceeds from the sale are designated for victim restitution but cover less than 1 percent of McFarland’s outstanding debt.
  • Plans for a Fyre Festival II in Mexico were derailed by permit denials, leaving any revival efforts on hold.