Overview

• The auction drew 175 bids from 42 bidders, closing July 15 at 12:44 p.m. Eastern Time.
• The sale included the festival’s intellectual property, trademarks, social media accounts and domain names.
• Earmarked for restitution, proceeds amount to under 1% of McFarland’s remaining $26 million debt.
• McFarland listed the Fyre Festival rights in April after a planned sequel in Mexico was indefinitely postponed.
• The winning bidder’s identity remains undisclosed, leaving the brand’s future direction unclear.